Top Reasons For Having a Business Website

Main Reasons For Having a Business Website

Monday, September 28, 2009 8:33

Posted in category Home Business, Internet Marketing

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The 20^th centuries Internet boom showed us that even the smallest of business needed a website to compete in the market. As we entered the 21^st century, this became even more apparent as everyday people gained Internet access and started searching for products on services online.

Over 90% of all American families now have a home computer, and some form of Internet access, whether it is dial up or high-speed broadband. Out of those 90%, more than 65% will search online first when making a new purchase or hiring someone’s service.

If those numbers alone do not convince you to build a website for your business, then the reasons below should

Sell your products online
The ability to sell your products online, typically using an online shopping cart or eBay, could greatly increase your sales. Just thing, your products will be seen in more then one place, give you greater exposure. Plus, the overhead of displaying your products in an online shopping cart is FAR less then in a conventional store.

Give information that you would not normally be able too
You do not want to clutter your physical store with posters that talk about the history of your business, your mission, policies, etc. If your physical store looks cluttered, then it will hurt your business. A website can be organized in a neat manner with any and all the information you want displayed. Plus, providing information about your business will make the customer feel more informed, which in turn will make them more likely to do business with you.

Websites are global
A website is globally accessible, provided your domain name is known or searchable. Can you name one of form of advertising that is available to anyone in the world, 24 hours a day? You may gain clientele that you would not normally be able to market too in the “real world.”

Websites are cheap
I agree, initially it will cost you some money to create and setup your website, but once your website is up, it will remain up as long as you keep paying for hosting and your domain name, which averages about 6 dollars a month. You cannot place an ad in the local newspaper for 6 dollars a week, much less 6 dollars a month.

Clients will be able to view your store and contact you 24 hours a day
You business probably has set hours in which you are open. Once you close your doors for the day, no other customer can come in and make a purchase. With a website your products are available for purchase 24 hours a day.

Minimize customer problems and questions
Again, this goes back to the information situation. If a client has a problem or question about your products or services, instead of tying up your phone line and time, they can go online and read the information that you have provided, or at least direct them to a website that can help them (e.g. if you sold them a Sony walkman, you can direct them to the Sony website for any troubleshooting issues)

Chances are, you competition has a website
The amount of businesses with a website are on the rise. With numbers reaching 80%, you cannot afford to NOT have a website, because chances are high that your competition already has a website.

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